“WHEN I STARTED MY OWN BRAND, I ALREADY KNEW THAT IT WAS GOING TO BE A LONG AND HARD JOURNEY, BUT OVER THE YEARS IT HAS BEEN VERY REWARDING. I WANTED TO STAND OUT OF THE CROWD, DESIGNING WHAT, BACK TO THOSE YEARS, WAS NOT THE CONVENTIONAL. CERTAINLY MY PUBLIC WAS ATTRACTED BY THAT. MY FASHION JOURNEY DEFINES ME AS A PERSON – DETERMINATION AND NEVER GIVIN UP ON DREAMS.”
In 1992 the fashion designer Elsa Barreto founded her own homonym women's fashion brand Elsa Barreto.
The fashion brand stablished in the market offering designs with a very unique identity, where the collections of Prêt-a-porter and Haute Couture were instantly recognizable by the prominent personality where feminine lines and sophistication were essential vectors.
In the early years, the brand was mostly known by the usual presence in the press, dressing celebrities at social and cultural spotlighted events and occasions which, inevitable, led Elsa Barreto to be recognized as a reference fashion brand in Portugal.
Nowadays, offering the portuguese manufacturing high quality, the brand is focused on reaching the international markets, with a concept which conveys a lifestyle that goes through leisure, elegancy, sophistication and comfort but also contemporary fashion and tendencies.